At Thomas Law Firm we work with many Amazon store owners to secure their trademarks. Trademarking in a competitive online marketplace helps sellers create a strong business presence, which is important when consumers have so many options to choose from! Amazon sellers with creative and distinctive registered trademarks can benefit in many ways:
1. Participate in the Amazon Brand Registry Program
The Amazon Brand Registry program helps Amazon Sellers protect their registered trademarks. Once registered, store owners can perform proprietary text searches and image searches, receive suspected trademark infringement notifications, and have increased authority over product listings with your trademarked name.
2. Search optimization for your Amazon store name
With a catchy and distinctive trademark, customers searching by brand are more likely to visit your store and buy your products!
3. The Deterrence Benefits
Trademarking your brand name creates a publicly searchable record of your registration in the USPTO’s trademark database. This database is accessible to anyone with an internet connection and it’s easy to conduct a basic search. Many startups, including new Amazon sellers, will research their options in advance to determine if a name is available to use. This benefit alone is worth the filing fees in our opinion.
4. Convey features of your product
The best trademarks are often suggestive of their products (think, In-N-Out Burger). Creating a suggestive mark and securing a registration will help to identify and convey features of your products or services.
5. Amazon Trademark infringement
We get calls every month about infringement in the Amazon marketplace. Taking the basic steps to secure your mark will help avoid these problems. Prior to submission of a trademark application, we conduct a clearance search to determine if other parties are using your mark. This helps us to secure your trademark, while at the same time prevents our clients from infringing on another party.
If you have questions about trademarks for your Amazon business call us for a free phone consultation.
